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ICANN rejected .XXX Domain
ICANN rejected .XXX Domain
There will be no new .xxx suffix to designate adult Internet sites, ruled ICANN, the organization responsible for registration of domain names. This marks the third time ICANN has rejected a .xxx proposal. Although its proponents are not likely to drop the issue. A court battle may be ahead.


Google's 3Q record profit, online-advertising sales soar
Google's 3Q record profit, online-advertising sales soar
Google's profit soared 92 percent in the third quarter


DoubleClick Acquires Klipmart To Accelerate Industry Innovation In Digital Video And Emerging Ad For
Combination of DoubleClick and Klipmart Creates a Comprehensive Rich Media Suite and Unrivalled Service Model


Google Introduces Ad Scheduling for Google AdWords
Google Introduces Ad Scheduling for Google AdWords


iCrossing Premieres Enhanced Interest2Action Analytics Platform
New Capabilities Provide Marketers Critical Insights for Making Informed Business Decisions


EyeWonder Launches AdWonder 6.0 Online Reporting
Company’s Updated Online Reporting Platform Makes it Even Easier for Agencies, Advertisers, and Publishers to Track and Measure Rich Media and Video Ad Success


TMP Directional Marketing, World's Largest Yellow Pages Advertising Agency, Acquired from MonsterWor
Sale allows TMP to focus exclusively on Yellow Pages clients and consumer local search


LASIK at Collom and Carney is giving freedom from glasses and contacts to many
The eyes are the window to the world and it’s no fun when you need glasses or contacts to get a clear view.


TACODA Adds Klipmart to Behaviorally-Targeted Video Advertising Offering as Preferred In-Page Provid
TACODA® Adds Klipmart to Behaviorally-Targeted Video Advertising Offering as Preferred In-Page Provider


LASIK Surgery in the New York Area
Press Release


Former Expedia Executive Bill Ruckelshaus Joins Behavioral Targeting Leader Revenue Science as CFO
Former Expedia Executive Bill Ruckelshaus Joins Behavioral Targeting Leader Revenue Science as CFO


Fathom Online Reports First Quarter Search Marketing Keyword Prices Ease
Average Bid is $1.39 for Keywords


Online Publishers Association Announces New Officers And New Members
Online Publishers Association Announces New Officers And New Members


Searches For "Super Bowl Ads" 14 Times Greater Than Last Year
Interactive Sites Experience Strong Growth in Visits and Average Session Time


Performics Charts 2005 Holiday e-Commerce Data, Predicts Similarities for 2006
Advertisers should adjust 2006 holiday budgets with Christmas set to fall on a Monday


Survey Reveals Increased Reliance On Ad Networks Among Online Media Buyers
Survey Reveals Increased Reliance On Ad Networks Among Online Media Buyers


Advertising.com Launches Automated Rich-Media Network
Advertisers such as Circuit City Get Simpler Route to Complex Formats


Norwich Union Deploys WebSideStory's On-Demand Web Analytics Across Its Global Network
UK’s Largest Insurance Provider Seeks to Increase Conversions and Improve Return on Investment.


Internet Advertising Revenues Surpass $3 Billion For Q3
IAB/PwC Release Third Quarter 2005 Internet Ad Revenue Figures


DoubleClick's Performics Paid Search Platform Integrated with MSN adCenter
Performics played a pivotal role clarifying search advertiser needs throughout the development of adCenter


New PointRoll Survey: Creative Online Ad Industry Names Branding Most Important Goal
Creative Concepts Increasingly Drive Use of Rich Media


MIVA and blinkx Announce Global Distribution Partnership
MIVA becomes first partner to provide ads for blinkx's new Smart Ads Platform


BURST! MEDIA Study: Users Think Online Advertising Is Focused On Other Age Groups
BURST! MEDIA Study: Users Think Online Advertising Is Focused On Other Age Groups


Investor's Business Daily ® Selects IndustryBrains as Exclusive Provider of Site-Specific Contextual Pay-Per-Click Advertising
Investor's Business Daily ® Selects IndustryBrains as Exclusive Provider of Site-Specific Contextual Pay-Per-Click Advertising


TACODA Expands Audience Networks™ Infrastructure to Meet Massive Scale Sought by Brand Advertisers
Partners with BURST! Media and Akamai


Fastclick Reports Second Quarter 2005 Financial Results
Revenue Grows 58% Year Over Year; Profitability Exceeds Guidance


ValueClick Announces Second Quarter 2005 Results
Results Exceed Revenue and Profitability Guidance, 2005 Guidance Raised


DoubleClick Announces New Version of DART Motif
New Ad Kit changes the way rich media is composed, coded, and compiled, saving hours of time for Flash designers


Omniture and DoubleClick Close the Loop in Email Marketing
The Deep Integration of DARTmail ® and SiteCatalyst ™ Delivers the Industry’s First Seamless Data Exchange for Measuring and Maximizing the Effectiveness of Outbound Campaigns


Jupiterresearch Finds 57% Of Online Travelers Feel Empowered By Travel Research
Jupiterresearch Finds 57% Of Online Travelers Feel Empowered By Travel Research


BURST! Media: Computer Displacing Other Entertainment Appliances
BURST! Media: Computer Displacing Other Entertainment Appliances


One - Two – PUNCH… PointRoll Introduces Ad Sequencing
Feature lets advertisers control progression of message delivery


Revenue Science First to Offer Advertisers Cross-Publisher Behavioral Targeting Campaign and Research Program
New Program Dramatically Simplifies Buying and Selling in Response to Market Demand; Insight Express to Conduct Multi-Advertiser and Publisher Research on Campaign-Level Effectiveness


DoubleClick Q1 2005 Email Trend Report Highlights Strong Quarter for Retailers
Efficacy of Open Rate Metric Continues to Evolve as Image Blocking Becomes More Prevalent


Businessweek Online Selects 24/7 Real Media's Open Adstream Ad Management Platform
Businessweek Online Selects 24/7 Real Media's Open Adstream Ad Management Platform


Xbox 360's Early Start No Guarantee of Victory
Xbox 360's Early Start No Guarantee of Victory
The next generation of the three major consoles -- from Microsoft, Sony and Nintendo -- have faster, more powerful computer processors, which will lead to a new generation of more realistic games. But which of the triumvirate takes a leading market share may depend more on the games developed than the hardware's innate abilities, however.


Mobile Advertising Revenues To Capture 2% Of Online Ad Spend
Sponsored Video Downloads Claim 17% Of $1 Billion Mobile Advertising Spend


E-Learning Capturing Market Attention
E-Learning Capturing Market Attention
Widespread use of computer networks and the adoption of voice over Internet protocol (VoIP) phone service are fueling the rapid growth of electronic learning beyond the classroom. The e-learning technology is improving the way for students to earn degrees and enhancing the way employers in-service their workers' job skills and reduce training costs.


Hugo Drayton Appointed Managing Director, Europe For Advertising.Com
Hugo Drayton Appointed Managing Director, Europe For Advertising.Com


New Online Publishers Association Study Identifies Key Experiences That Drive Web Usage
Results of User Experience Study Conducted with the Media Management Center at Northwestern University Unveiled on Eight-City "Eyes on the Internet" Tour


BURST Media Reports Consumer View of Cookies
"Don't Understand Them, Can Be Good, But, Should Be Deleted"


BURST Media Reports Consumer View of Cookies
"Don't Understand Them, Can Be Good, But, Should Be Deleted"


South Korea MSN Site Taken Down After Hacking
South Korea MSN Site Taken Down After Hacking
Microsoft's popular MSN Web site in South Korea was taken offline for nearly half a day after hackers booby-trapped it to try to steal passwords from visitors. The company said it was unclear how many Internet users might have been victimized. Microsoft said it cleaned the Web site yesterday.


AIT Unveils Reseller Program
Resellers will be able to offer domains, hosting, Internet connectivity, a merchant bank, and web design services to their customers.


Hitwise: Newspapers And Magazines Face More Dynamic, Complex Landscape As They Transition Online
Internet Breaks Down Geographic Legacies


U.S. Advertising Market Grows 4.4% In First Quarter 2005; Internet Advertising Up 8.2% Year Over Year
TNS Media Intelligence Reports Smallest Year-Over-Year Gain Since The End of 2003


Burst Technology Maintains Its Commitment to Stopping Spyware
Burst Technology Maintains Its Commitment to Stopping Spyware


E3 Review: Prepare To Be Amazed this Holiday Season
E3 Review: Prepare To Be Amazed this Holiday Season
E3 is the conference to go to if you are into gaming. Computer games, console games, even phone games are here, and the show is all about demos and entertainment. No place else in the world lets you try out not-yet-released titles and see characters and equipment that only exist in the virtual gaming world.


Fastclick Joins Network Advertising Initiative To Support Fight Against Spyware



Behavioral Marketing Revenue Increases 80% For Advertising.Com
Growth reflects continued success for advertisers such as Volkswagen


UK's Orange Tries TV For Cell Phones
UK's Orange Tries TV For Cell Phones
Consumers are seeing more television on their mobile phones as another company rolls out a mobile handset service, most recently from UK provider Orange, which will offer customers there top TV shows and channels, such as Cartoon Network and CNN, for a monthly subscription.


Ad Execs Want to Track Every Move
Marketers devise tracking technology to monitor each advertisement you're exposed to, and how the ads affect your spending. Welcome to Project Apollo. Joanna Glasner reports from Ad:Tech in San Francisco.


AOL Plans To Add Marketing Tools For Advertisers
By Antone Gonsalves


CHINA: Internet advertising booming says research firm
Marketing on the web has become a bona fide moneymaker; iResearch says the industry has grown over 75 percent from 2003 to 2004


Research and Markets: Use these Advertising Techniques and Trends to Target Online Customers
Research and Markets (http://www.researchandmarkets.com/reports/c14190) has announced the addition of Targeting Online Customers: Advertising Techniques and Trends to their offering


IAC May Buy Ask Jeeves to Gain Internet Advertising
The acquisition, which may be announced today...


Rivals invited to Microsoft online advertising preview
The innovative new ad platform could add one more component in Microsoft’s evolving search strategy.


Dot-com jester gets serious with online advertising service
The fun began with a scathing Web site, F--edCompany.com, or FC, and continued with a bawdy book that mused upon the era's many follies.


Microsoft Touts Ad-Selling System
Microsoft's AdCenter includes a Web interface where advertisers can choose and buy keyword-based advertising.


Journal Register Company Reports.
Journal Register Company Reports Period Two Advertising Revenues; Advertising Revenues Increase 41.6 Percent; 1.6 Percent on a Same-Store Basis; Advertising Revenues for Michigan Cluster up 4.9 Percent


Google's AdSense a bonanza for some Web sites
Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.


Internet A Treasure Trove Of Information For Marketers
Because of the pervasiveness of the Internet, the use of chat rooms, IM, forums, email and weblogs, the level of "consumer conversation" has risen dramatically.


Yahoo Targeting Small Web Sites for Advertising Space
The network is seen as key because places to place ads are as precious a resource to search marketers as the ads themselves.


DOUBLECLICK TO EXPAND OPERATIONS
Leading Provider of Online Marketing Tools to Double IT Infrastructure Deployment at Equinix with Operations in Five IBX Centers


In-Game Advertising: A Whole New Game?
If you're a hungry gamer, the only command you need remember is "/pizza."


Internet job ads defy newspaper slump
The number of jobs advertised in metropolitan newspapers has fallen to its lowest level in six months but online ads have more than compensated for the fall.


Making the Most of Web Ad Budgets
iProspect aims to maximize returns on paid-search fees. Warns founder Fredrick Marckini: Customers "find you -- or they find a competitor"


Those pesky Internet pop-up ads that just don't do nuance
The derivation of pop-up ads from other, older uses of pop-up is obvious, what what on earth is a "do rag" and what the heck does a do rag actually do?


Click fraud roils search advertisers
Tammy Harrison, president of a medical billing software company, says she's a victim of click fraud and needs support.


Why the Banner Ad Refuses to Die
... ad. But before I journey into the great online advertising unknown of rich media, I wanted to get a couple things off my chest. ...


Sohu aiming to take industry lead
... He said online advertising and search engine services will be the focuses and growth engines of his company this year. Sina is the ...


Podvertising the Message
podcasting, one way to get their brand messages in without polluting the medium


Newspaper Advertising Rises 4.2 Percent in Fourth Quarter ...
Online Newspaper Advertising Reaches Record; Jumps 27 Percent in 2004


Moreover Technologies Announces "FeedDirect RSS Ads" - The First RSS Monetization and Distribution S
Moreover Technologies, the premier provider of aggregated online current awareness information...


How To Track Online Marketing ROI Using Cost-per-Action
Why Not Cost-Per-Click or Cost-Per-Impression?


Web Words Become a Lucrative Market
... over the little brands," said Stuart Larkins, vice president of partner services at Chicago-based Performics, which handles online advertising for hundreds of ...


The Year of Online Brand Advertising
Performance-based online advertising gets a lot of attention these days, and for good reason


Online advertising growth out paces other media
Online advertising sales during 2004 were up 32 percent over 2003, The Hollywood Reporter said Wednesday. ...


NATION`S LARGEST BRANDS EXPAND USE OF ONLINE VIDEO ADVERTISING ...
... enhanced ad effectiveness research so that `All Things Video` participants can more effectively compare the value of online advertising against other media. ...


Global online advertising crosses $9.6 bn
... online ad spending for 2004 crossed a record $9.6 billion , a 32 per cent rise from $7.3 billion in 2003 as per the research from the Interactive Advertising ...


US online advertising mkt nears $10-bn mark
Online advertising in the US leapt by a staggering 32 per cent in 2004 to a tad shy of the $10 billion mark as the Internet continued to gain ground over TV ...


Search engines put price on `love': $1.13 a click
At least that's what Yahoo was charging; prime spots on search pages a growing ad gold mine


Port authority plans to sell Internet ads
While the transit agency says the Internet ads will help boost overall ad revenues to $2 million this year from $1.6 million last year, experts and other ...





 
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