Ad Execs Want to Track Every Move

Marketers devise tracking technology to monitor each advertisement you're exposed to, and how the ads affect your spending. Welcome to Project Apollo. Joanna Glasner reports from Ad:Tech in San Francisco.

SAN FRANCISCO -- Marketers are testing new techniques to measure whether advertisers' messages are getting across, and they are prepared to spend vast sums and deploy astonishingly complex technologies to do so. ...

Source: Wired News