Baltimore, MD - December 13, 2005 - Advertising.com today announced the launch of a first-of-its-kind network that provides advertisers with a centralized resource for delivering rich-media campaigns. This new automated network enables advertisers to automatically execute even the most challenging rich-media campaigns across a guaranteed source of inventory with a single set of creative specifications.

The new network comprises rich-media inventory from more than 55 leading online publishers, and expands the company's current rich-media serving capabilities beyond user-initiated formats to include automatic formats such as floating, auto-expandable and sound-enabled creatives. Currently, the network, which meets all IAB rich-media specifications, reaches over 78 million monthly unique visitors with 2.4 billion monthly available impressions. The network covers multiple verticals, with the heaviest concentration in entertainment and sports sites, which tend to produce higher interaction rates with rich-media formats.

"This network eliminates some of the biggest barriers to rich-media advertising," says Tim Clark, Interactive Media Buyer for Circuit City. "These sophisticated formats are a proven means of driving qualified traffic to our site. However, in the past, using them on a large scale was in no way time- or cost-effective. Now, through our partnership with Advertising.com, these ads are as easy to run as any other kind of online media - the doors are wide open."

Further simplifying the process for advertisers, Advertising.com has standardized ad specifications for the network and has established partnerships with preferred media vendors Eyeblaster, PointRoll and DART Motif. This will make it easier for advertisers to create and serve rich-media advertisements without additional serving fees.

"Until now, advertisers who wanted to run the most advanced rich-media ads had to hand-pick publishers that could handle them. It meant managing multiple placements with multiple specifications, and it limited the volume of consumers that could be reached," says Scott Ferber, president and CEO of Advertising.com. "Our new network eliminates these issues. With a single ad buy and a single set of creative specifications, advertisers can reach millions of users each month across leading rich-media-enabled websites."

Source: Advertising.com

Source: Wired News