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Category: DoubleClick Announces New Version of DART Motif New Ad Kit changes the way rich media is composed, coded, and compiled, saving hours of time for Flash designers New York, NY, 7/27/2005 - DoubleClick today announced the newest generation of its rich media platform, DART Motif, as well as immediate availability of the Motif Ad Kit 2.0, a totally integrated approach to creating rich media ads in Flash. The Motif Ad Kit 2.0 introduces improvements such as ActionScript-free authoring so designers don’t have to write code for common functions, and a new design-first process that lets them create Motif ads in Flash with just a few clicks.
The company also launched a new website dedicated to DART Motif complete with tools and resources for the creative community, media buyers, advertisers, and web publishers, including more than a dozen Motif Design Templates to speed rich media ad creation.
The Motif Ad Kit 2.0 and the Motif Design Templates can be downloaded at the new website at http://www.DARTmotif.com.
“With this new version of DART Motif comes a renewed commitment by DoubleClick Digital Advertising Solutions to the product and all the audiences it serves,” said Doug Knopper, Senior Vice President and General Manager of DART® DoubleClick Digital Advertising Solutions. “In particular, keeping the creative designers in mind, we’ve minimized complex coding, provided design templates for the most popular rich media formats, and introduced DoubleClick’s first blog to encourage communication among rich media users.”
Built on the strengths of industry-leading solutions from Macromedia and DoubleClick, Motif integrates the best of interactive design, ad serving and reporting into a sophisticated, flexible solution. Designed to work right inside Flash, Motif offers a complete range of rich media formats and features, and its integration with the DART ad management platform allows clients to view campaign results in one report, making reconciliation and reporting discrepancies a thing of the past.
The new Motif Ad Kit, which was designed with Macromedia to work hand-in-hand with Flash, provides DART Motif clients with a range of improved features, including:
• Design-First approach, allowing designers to convert ads to Motif format with one click
• Motif Design templates for all Motif rich media formats that provide working examples of numerous ad formats for designers to jump-start creation of sophisticated rich media ads.
• ActionScript Free authoring, which gives designers a user interface-based way to add tracking code and other rich media effects without having to learn code.
• Live preview of rich media ads from right inside Flash so designers can preview their ads live target website and make changes without leaving the Flash authoring environment.
The new website, DARTmotif.com, will serve as a community presence for creative professionals, media professionals, advertisers and publishers with a focus on creative examples, technical resources such as design templates, research such as white papers, client testimonials and a blog to encourage idea-sharing.
In addition to already strong support and services, DoubleClick Digital Advertising Solutions has added new staff to its Motif Support and Services group, including more campaign managers focused on providing personalized support throughout the campaign cycle – from campaign planning to production and Quality Assurance, to site relations to analysis and review of results, as well as onsite Flash experts available at no cost to assists with creative production and custom rich media projects.
“Grey San Francisco has used Motif since it launched in 2003. We are especially excited about version 2.0 and the attention that has been paid to the creative design process.” said Mark Sanders, Creative Developer, Grey San Francisco. “Not only does Motif let us create any rich media format we want, new features like ActionScript free authoring and live preview inside flash save us tons of time so we can focus on our real passion, developing great creative for our clients.”
For more information about DART Motif, please visit the new site at www.DARTmotif.com.
About DoubleClick Digital Advertising Solutions
DoubleClick Digital Advertising Solutions provides technology and services that empower marketers, agencies and web publishers to work together successfully. Our focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick Digital Advertising Solutions is an operating unit of DoubleClick Inc. that together with DoubleClick Email Solutions provides agencies, marketers and publishers the ability to successfully profit from their digital marketing investments. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
Source: Wired News
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