This upgraded reporting platform is an evolution of EyeWonder’s comprehensive AdWonder 5.0 system, which became a customer favorite by enabling agencies, advertisers and publishers to easily track the success of their online ad campaigns across all EyeWonder rich media and video ad placements. AdWonder 6.0’s new features include Custom Reporting Templates, Email Report Scheduling and support of new browsers on both PCs and Macs. It is available immediately to all EyeWonder customers.

AdWonder 6.0 improves online reporting across all EyeWonder-powered video and rich media campaigns, formats, executions, sites and placements. EyeWonder’s AdWonder was designed from the start to combine the best of rich media tracking with the best video ad tracking into one system. The system tracks all video interactions, rich media interactions including all crucial brand interaction times and measurements, and summary parameters including total and unique interactions, impressions by date and hour, total impressions, and total click-through rates and percentages. EyeWonder can also add custom tracking tags that will track any other campaign-specific features or functions that are critical to the campaign’s objectives and success. In addition to full support of more traditional browsers, AdWonder reporting can now additionally be accessed by Safari and Firefox users both on PC and Macs.

“AdWonder 6.0’s cross-platform support is unrivalled in the rich media industry,” notes Erin Coker, Director of Product Development at EyeWonder. “Most of today’s top agencies rely heavily on Macs as well as on up-and-coming new browsers for design and campaign management, so it was important for us to ensure that they could report on their campaigns just as easily as their audiences could fully experience their EyeWonder video and rich media ads on these systems.”

Templates have been added to AdWonder 6.0 to save users’ favorite custom reporting criteria and breakdown settings. These templates can be added, applied, updated, and deleted as needed from the custom reporting section. Templates may also be used for email scheduling and to view quick reports directly from the top campaigns section.

Email Report Scheduling enables users to easily set up distribution lists and schedule delivery of specific reports daily, weekly, or monthly as the user desires. Once set up, the automatic report generation and delivery ensures the appropriate contacts receive the most information about their EyeWonder campaigns’ performance with the least amount of effort, creating tremendous efficiencies for agencies.

Lastly, AdWonder 6.0 now boasts the ability to run reports by individual ad format, individual ad panel, and by individual ad size, affording clients a unique ability to fine-tune future creative and media buying based on previous results.

“AdWonder 5.0 was a favorite of our clients, and version 6.0 is more powerful yet even easier to use,” states Michael Griffin, EVP of Business Development at EyeWonder. “Agencies are extremely busy as it is, and AdWonder 6.0 saves them even more time while tracking and reporting on the most in-depth video and rich media reporting metrics in the industry. As rich media continues to evolve into the new mass media, AdWonder will remain the trusted tool for measuring and improving the success of the most important online campaigns.” For more on the capabilities of the AdWonder 6.0 reporting system, please visit http://www.eyewonder.com/support/analytics.cfm.

About EyeWonder

EyeWonder, Inc. is a leading provider of rich media and online video advertising products and services. Since 1999, the company has been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder’s in-page, in-stream and mobile ad products can combine the quality and power of Flash video, the latest interactive features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign.

EyeWonder's rich media experts support every campaign from creative consultation and development, to Q/A testing, trafficking, and reporting. EyeWonder services the world’s top agencies and advertisers, and its rich media and video ad products are accepted by hundreds of online publishers including Yahoo!, AOL and MSN. For more information, please visit http://www.eyewonder.com.

Source: EyeWonder, Inc.

Source: Wired News