Scottsdale, AZ — June 13, 2006 — iCrossing (http://www.iCrossing.com), a leading interactive marketing agency, today announced the launch of a major update to its proprietary search analytics platform, Interest2Action (I2A).
Since its initial release in 2001, I2A’s suite of services has been refined and enhanced based on active use by several of the world’s top brands. It now offers marketers more comprehensive data to measure the success of their interactive campaigns and understand the analytics that matter most to their business.
“Today’s successful marketers know that to reach the right audience, with the right message, at the right time, they need the right metrics,” said Jeffrey Herzog, CEO, iCrossing. “We’ve always recognized that keywords are customers and I2A provides marketers with the insights that are most relevant to their business, so they can make better informed business decisions both online and offline.”
As with previous releases, I2A can be configured to meet clients’ specific goals. This latest release adds more detailed reports that provide deeper insights into search behaviors, including:
* Customer analysis with keyword cost data;
* Consolidated natural search comparisons versus paid;
* Keyword analysis of pre-click to post-click activity; and
* Multiple views of how keywords drive actions.
“I2A is the best tracking solution I have seen,” said Megan Bettinger, Web Marketing Leader at Genworth Financial. “iCrossing has developed an innovative technology that enables companies to better monitor, measure and manage their interactive marketing efforts and, in turn, gain the insights necessary to target specific customers and raise online visibility.”
In addition, I2A is seamlessly integrated into Bid2Action™ (B2A), iCrossing's paid media management platform, which incorporates both natural and paid search terms into a comprehensive keyword portfolio management system for managing client campaigns.
About iCrossing
iCrossing is the interactive marketing agency that uses search-derived insights to deliver the right message to the right people at the right time, allowing you to better engage your target audience online and build profitable, lasting relationships between your brand and your customers. Headquartered in Scottsdale, Arizona, with offices located in Chicago, Dallas, New York and San Francisco, iCrossing provides interactive marketing services and technologies that empower your customers to connect with your brand at their point of interest, wherever, whenever and however they initiate a search. iCrossing was named the 2005 Agency of the Year: Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA). It also ranks as a "Top 50" interactive advertising agency according to Adweek, Media Magazine and Advertising Age. For more information, please visit http://www.icrossing.com
Source: iCrossing
Source:
Wired News
