All Internet News. Making the Most of Web Ad Budgets: iProspect aims to maximize returns on paid-search fees. Warns founder Fredrick Marckini: Customers "find you -- or they find a competitor".

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Making the Most of Web Ad Budgets

iProspect aims to maximize returns on paid-search fees. Warns founder Fredrick Marckini: Customers "find you -- or they find a competitor"

In addition to redesigning company Web sites to score higher rankings on search engines, iProspect develops software to automatically bid on paid-search ads, like Google's (GOOG ) sponsored links...

Source: BusinessWeek - USA

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