Westlake Village, CA – December 13, 2005 – The results of an InsightExpress survey commissioned by ValueClick Media/Fastclick, a ValueClick, Inc. (Nasdaq: VCLK) company, confirms an increasing reliance on ad networks among online media buyers and reveals new insights about how they view, use and understand them.
Conducted in the third quarter of 2005, the InsightExpress survey revealed that:
* 78 percent of respondents currently work with an online ad network.
* 65 percent believe ad networks are important to their overall media plan.
* 42 percent said that their ad network spending has increased over the last two years.
“This survey reflects the health of the industry and the value ad networks offer advertisers and their agencies,” said David Yovanno, general manager of ValueClick Media/Fastclick. “The quality of sites, targeting abilities and sheer reach of several ad networks today has improved dramatically over the past two years, so it’s good to see their value is being recognized and utilized in the marketplace.”
Other findings from the survey include:
* A significant number of respondents (40 percent) cited reach as their primary reason for using an ad network, followed by targeting (19 percent), and performance/ROI (15 percent).
* When asked to name the three most important factors when choosing an ad network, most respondents cited reputation (30 percent), followed by performance/ROI (26 percent), and quality of publishers (13 percent).
* Respondents were about evenly familiar with the leading ad networks, including Advertising.com (47 percent), Fastclick (43 percent), 24/7 Real Media (43 percent), and ValueClick Media (42 percent).
* Of those who said they are now spending more on networks, 39 percent said they spend over 50 percent more than they did two years ago, with seven percent saying they spend their entire online advertising budget on ad networks.
The survey had a confidence interval of 95 percent and was conducted in the third quarter 2005. The respondents were comprised of a panel of 300 MediaPost subscribers and represented all levels of online media buying decision making, including senior management, media planners, buyers and research professionals.
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels. Brand offerings include:
* ValueClick Media and Fastclick -- Brand and Direct Online Advertising Networks
* Commission Junction -- Affiliate and Search Marketing
* HiSpeed Media -- Online Direct Response Lead Generation
* Webclients.net -- Innovative Technology and Offers for Lead Generation
* PriceRunner -- Comprehensive Comparison Shopping Site
* ValueClick Search -- Highly Targeted Search Traffic
* Mediaplex -- Intelligent Technology for Digital Marketing
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
SOURCE: ValueClick, Inc.
Source:
Wired News
