Category: Dating Service Software For Help With Relationships
Growth in the online dating industry slows. eHarmony hopes to improve the experience of 16 million registered users through Web site monitoring.
That leaves services like eHarmony, Match.com, and Yahoo Personals working to convince those willing to pay for love that they offer the best sites for matchmaking. The goal of eHarmony -- 29 dimensions of compatibility to offer a flawless experience under the weight of 250 million page hits a month from 15 million registered users.
Prices at eHarmony range from a flat monthly fee of $60 to a 12-month upfront fee of $251 ($21 a month).
eHarmony remains among the most popular online dating sites, but it's probably the most controversial. Two weeks ago a San Francisco woman filed a lawsuit against eHarmony alleging it violates California law by discriminating against gays and lesbians. (You must choose if you're a woman looking for a man or vice versa; there are no woman-woman, man-man options.)
Founder Warren, who comes from an evangelical Christian background, said in a 2005 USA Today article that the site is open and used by people of all religious backgrounds, but the product was specifically designed for heterosexual matches based on his research in that area as a therapist; Warrens says he's unfamiliar with the matchmaking needs of the gay community.
Sounds like a relationship in trouble. But as eHarmony gets better at using Tealeaf, it has a better chance of stopping customers from straying off to a competitor, or ignoring the industry altogether by pursing a cheaper dating option.
Source: Internet News
