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Category: Mamma.com Launches Health Search Site in Beta Mamma.com Launches Health Search Site in Beta Montreal, Canada -- June 20, 2005 -- Mamma.com Inc., (the "Company"), (NASDAQ: MAMA), a leader in Internet search and online advertising, today announced the beta release of its innovative Health Search, the first installment of several deep web search verticals for its industry-leading metasearch engine. The deep web search is powered by Mamma.com's search engine technology, and CloserLook Search Services, Inc develops the deep web technology.
To visit Mamma.com's Health Search, go to http://www.mammahealth.com
"Our deep web Health Search offers a search experience unlike any other," said Guy Fauré CEO of Mamma.com. "It's the fastest, easiest way for Internet users to find in-depth, non-biased information on any health-related topic. We don't just deliver 'close' results, but results that are dead-on accurate — and hand-picked from multiple, credible medical sources from across the Web. Our technology does more than aggregate results from various content providers for medical information; we crawl deep into the websites of certain handpicked, trusted, medical websites to extract and format results in a easy to understand, and comprehensive manner."
Not Just Another Search Product
What makes Mamma.com's Health Search different than any other search is that it's taken all the effort out of the process. By crawling deep into the content of leading health and medical sites, and displaying the results in a highly intuitive, un-biased, comprehensive manner, Mamma saves consumers time and energy — eliminating the legwork for the user who typically has to visit many sites and click on numerous links before finding the right information.
Mamma.com also provides the great benefit of a one-stop clickthrough feature that automatically brings users to the exact point on a page where the information the user is looking for can be found. Many search engines take users to the site's home page, where the user has to yet again conduct another search for the information.
How it Works
Searchers simply visit www.mammahealth.com and enter any health-related topic in the search box. In just seconds, results are delivered back effectively organized for the user by topic areas such as Overview, Causes/Symptoms, Treatments, News, FAQ, etc. The user simply clicks on the topic he's most interested in and is instantly directed to medical content from a variety of the Web's leading health sites. This means Mamma.com Health Search does all the work and delivers users the most relevant links to deep web content, by screening out volumes of irrelevant information — the typical root cause of search frustration.
Get A Second Opinion
Mamma.com designed its Health Search with the understanding that consumers looking for medical information not only need the most relevant information, but also need to be fully informed. Just as consumers typically seek a second opinion from their doctors, Mamma.com Health Search is offering consumers a chance to seek a second "source" opinion. By displaying a Second Opinion link, Mamma.com allows the user to click through to an alternate source of deep web information.
"Being able to give my clients a reliable resource with which they can research numerous health issues is an incredible way to promote self-education and self-advocacy around health," said Brian King, an HIV prevention and education provider based in Beverly, Massachusetts. "Mamma.com's new Health Search not only provides my clients with the credible content they need, but also allows them to quickly find fresh, up-to-date content, with relevant news and the latest treatment options associated with the medical challenges they face."
To do a Health Search visit: http://www.mammahealth.com
About Mamma.com Inc.
Mamma Media Solutions™ is focused on providing first-rate quality information retrieval on the Internet through its metasearch engine and is a leading provider of integrated marketing solutions to online advertisers. For more information, visit www.mammamediasolutions.com.
Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks and uncertainties that can cause actual results to differ materially from estimated results. Such risks and uncertainties are detailed in the Company's filings with the United States Securities and Exchange Commission and the Ontario Securities Commission and include but are not limited to the extent to which the results of the SEC investigation or the purported securities class action lawsuits negatively impact the Company. The Company expressly disclaims any intent or obligation to update any description of the scope, focus or subject matter of the statements in this press release.
Source: Wired News
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