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Category: 3-D Secure Payer Authentication: A Solution for E-Commerce ... Under the umbrella of Visa's 3-Domain (3-D) Secure initiative, Internet merchants can participate in payer authentication... All three programs operate in exactly the same way; they validate that a consumer shopping on a merchant's Web site is the legitimate cardholder. Why would the payment Associations (Visa, MasterCard and JCB) want to do this? They worry about brand erosion...
Source: Green Sheet
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