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Category: Big Bucks In Micropayments Businesses are learning that even small payments can add up, and vendors are offering services to make those transactions possible The E-commerce arm of Walt Disney Co.'s ABC network wanted to cash in on a hot new video game it was promoting called Alias Underground. After lining up an ad sponsor, it started offering the game on a promotional basis as a free download. It quickly became a hit, and ABC.com concluded it could generate cash by offering new versions of the game every few months, which users could download on a subscription basis.
Source: Wired News
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