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Category: BlueLithium Announces Brand Marketing Solution and Search Management Service New Offerings Provide Customers with the Most Effective Tools for Building an Online Brand and Tackling Search Advertising BlueLithium, Inc., the Internet's largest performance based advertising network, recently announced a brand marketing solution named BrandPlex and its new search management service, dubbed BidMonarch. BrandPlex will combine the powers of BlueLithium's exclusive network and Dynamic Logic's AdIndex, a research application used to measure advertising effectiveness. BidMonarch uses BlueLithium's transaction data through search analysis, behavioral targeting technology and new call tracking technology.
BrandPlex incorporates the principles and metrics of offline branding to deliver brand marketing solutions for advertisers and agencies online . It achieves optimal branding and statistical data analysis throughout the campaign with an integrated approach, consisting of many of the top 100 ComScore sites and BlueLithium's exclusive network of highly brand-relevant content publishers. With Dynamic Logic's AdIndex, BlueLithium can also provide advertisers, agencies and publishers with traditional brand metrics to gauge the impact of their online advertising campaign. This helps to improve brand campaign performance, by tracking brand metrics against audience segments across a number of variables. BlueLithium is now able to provide tracking performance by site, creative execution, frequency of exposure, time of day, and day of week, then utilize the data to improve campaign performance moving forward.
With a team of innovative experts to provide a guided approach for each customer's creative and branding needs, combined with a pre-testing campaign strategy to determine which creative will provide the maximum brand impact, BrandPlex is able to provide the necessary tools for the optimal reach and frequency caps on all campaigns to insure the clients overall objectives. BrandPlex also includes reporting analysis that consists of full back-end reporting and the comprehensive study of results.
“With BrandPlex we are helping our customers build the brand recognition that is so critical in today's world ,” said Gurbaksh Chahal, founder and CEO of BlueLithium. “ BrandPlex effectively measures the ad effects on brand equity component including brand awareness, familiarity, favorability, image, and loyalty, then integrates the results into the campaign's optimization process .”
BidMonarch uses BlueLithium's transaction data through search analysis, behavioral targeting technology, and call tracking technology, to provide users an advanced search management service that also helps them track elusive offline conversations. BidMonarch's call tracking provides information on Internet-generated calls, the origin of the calls, and the caller, as well as the search process and keyword that drove each call. Advertisers know which calls are qualified, and where to direct the calls, and can in turn minimize costs associated with publishing a phone number, paying for a call center, and then receiving unqualified calls. The service also shows which search engines and keywords are driving calls and which are not allowing more targeted budgets to be forecast.
BidMonarch enables noninvasive anonymous profiles of users who have created a pure transactional event in a cost effective way. It manages total price per click (PPC) packages and also offers competitive analysis and tracking measures. The program combines the information from algorithm based reporting tools with superior analysis to produce a cost effective, fully automated PPC product. The creation, adjustment, and updating of PPC listings combined with keyword farming creates a powerful marketing tool with immediate, measurable results. This enables users to maximize the number of customers while maintaining their average cost per customer, resulting in automatic and usually substantial ROI.
“ Search engine marketing is continuing to become a strategic part of marketing goals, as companies realize that it is increasingly needed to gain a competitive edge,” said Gurbaksh Chahal, founder and CEO of BlueLithium. “With BidMonarch, we are now able to provide advertisers with the power to reach individual users via the search engine medium with measurable results, high quality conversions, cost effectiveness, and relevance that truly enhances the users' search experience.”
Following the company's recent Series A funding of $11.5 million, hire of two new senior level employees, Chicago office opening and appointment two new board members, the company is continuing on its path toward new growth and industry leadership. With the industry's best and most intelligent optimization technology, true publisher independence, and the ability to reach over 100 million unique users around the world, BlueLithium is already a profitable company with a multi-million dollar run rate .
About BlueLithium, Inc.
For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com
Source: Wired News
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