Category: E-Commerce and Digital Entertainment Go Global
Consumers around the world embrace online, transaction-based and entertainment activities, The Face of the Web study from Ipsos-Insight reveals NEW YORK, NY ...
Consumers around the world embrace online, transaction-based and
entertainment activities, The Face of the Web study from Ipsos-Insight
reveals
NEW YORK, NY, April 27 /PRNewswire/ - The latest findings from a study of
online behaviors in 12 countries show that online banking and media
downloading are set to proliferate globally, according to interviews conducted
with 6,544 adults, including 3,304 active Internet users, by Ipsos-Insight, a
leading global market research firm.
Among the key findings of The Face of The Web study:
- Seven in 10 Internet Users have purchased products or services over
the Internet in the markets surveyed;
- Half of Internet Users have banked online;
- Two out of three Internet users globally have sent digital pictures or
videos over the Web;
- Two out of five households own a standalone digital camera and one in
three households with a mobile phone has a digital camera on at least
one mobile phone;
- One in 10 Internet users around the world has already downloaded a
feature length movie;
- And, over half of music downloaders have paid for a music download,
with 27% having done so in the past 30 days.
"While online banking is relatively less popular than online commerce at
this point in time, as financial institutions continue to improve services
through this medium, online banking may very well surpass online commerce
activity globally," commented Brian Cruikshank, Senior V.P. of Ipsos-Insight
and co-author of the study.
Meanwhile, fee-based music downloading may provide a glimpse into future
trends in broader digital media acquisition over the Internet, providing the
impetus for many studios, publishers, and other content providers to begin
moving their business models to a new digital distribution paradigm. While
it may be a while before downloading movies become as seamless and widespread
as watching TV or listening to music, one in 10 Internet Users around the
world has already downloaded a feature length movie. As with all download
activities, the numbers are even higher in Urban China and traditionally the
broadband Mecca - South Korea where two out of every five Internet users have
downloaded a movie.
To peruse the full release, please go to:
http://www.ipsos-na.com/news/pressrelease.cfm?id=2642
Contact information:
Brian Cruikshank
Senior Vice President & General Manager, Ipsos-Insight
(612) 573-8507
brian.cruikshank@ipsos-na.com
Source: PR Newswire (press release) - USA
