Category: E-Commerce and Marketing Executives to Meet in New York June 7-8
NEW YORK, May 12 /PRNewswire/ -- E-commerce executive and marketers will discuss strategies for maximizing interactive marketing efficacy at The Conference ...
NEW YORK, May 12 /PRNewswire/ -- E-commerce executive and marketers will discuss strategies for maximizing interactive marketing efficacy at The Conference Board's 2005 Digital Marketing Conference. This meeting will be held June 7-8 at the InterContinental The Barclay New York.
The opening keynote address, "E-commerce Trends in 2005: Implications for Marketers," will be delivered by Jim Nail, Principal Analyst, Forrester Research.
The luncheon keynote, "Digital Life: The Next 10 Years," will be delivered by Jerry Shereshewsky, Ambassador Plenipotentiary to Madison Avenue, Yahoo!
On the conference's second day, Mr. Shereshewsky will also address "Interactive Marketing Technologies: A Look Into the Digital Crystal Ball."
"Aligning Your Internet Marketing Strategy with Overall Marketing and Business Strategy" will be addressed by Richard Quigley, Senior Vice President, AXP Interactive, American Express Company.
"Leveraging the Web to Increase Incremental Value" will feature Yosi Heber, Chief Marketing Officer, Entertainment Publications, a wholly owned business of IAC/InterActiveCorp.
"Using New Channels to Reach Your Audience" will be examined by Amy Lipton, Director Marketing, IBM Digital Media, IBM Corporation.
"Making Your Online Ads Relevant and Impactful" will be addressed by Eric Hadley, Senior Director of Marketing for MSN Advertising Sales, MSN Personal Services and Business, Microsoft Corporation.
"The Power of Search Engine Marketing" will be discussed by Kathleen Stockham, Marketing Director, BestBuy.com, and Joan Jacob, Director, Interactive Marketing, Towers Perrin.
"Rejuvenating a Brand via Complete Customer Experience" will be explored by Jeffrey Glueck, Chief Marketing Officer, Travelocity.
"Email Marketing Optimization" will be examined by Jenny Champeau, Director, Direct Marketing Services, Unisys Corporation, and Mark Bruinooge, Senior Vice President, eCommerce Online Sales Marketing, Bank of America.
A B2B Interactive Marketing Case Study of PrintLizard will be presented by Joseph A. Burgio, Director of Business Development-Business to Business, MOD- PAC Corporation, and Karen Breen Vogel, CEO, ClearGauge.
A B2C Interactive Marketing Case Study will be presented by Jared Rowe, Senior Vice President, Operations, FordDirect.com.
A B2C Interactive Marketing Case Study on "Work of Mouth Marketing" will be presented by Jonathan Carson, CEO, Buzzmetrics.
Members of the press are invited to attend this meeting without charge. To register, please call (212) 339-0231, or email f.tortorici@conference-board.org. A full copy of the program is available on The Conference Board's website -- http://www.tcb.org.
Source: Yahoo News (press release) - USA
