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Category: E-long for the By Steve Arney. But when Simpson entered the booksellers' world in the early 1990s, he had a hunch about the developing Internet. ... And so he force-fed computer geekdom into his business, Babbitt's Books, 104 North St., Normal. He paid for the computer ware, and he paid people to enter data. By 1994, he was using a multiple channel approach -- that is, in-store and online sales.
Source: Bloomington Pantagraph - Bloomington,IL,USA
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