Future Now Inc. Selects Xcelsius to Deliver Higher E-Commerce Sales for Customers...... advanced data visualization, Future Now allows businesses to gain better insight into their online marketing activities and increase overall e-commerce revenue ...Future Now performs thorough analysis of corporate Web sites to improve visitor-to-buyer conversion rates. Its consultants employ Xcelsius to transform customers' complicated Web analytics into easy-to-understand charts and visual calculators, using point-and-click technology. This enables Future Now to provide accurate and expert Web site analysis and recommendations for immediate and long-term improvements. Xcelsius' Visual Modeling(TM) capabilities enable Future Now to identify critical data relationships, analyze 'what-if' scenarios and estimate their customers' future Web site conversion rates. For example, using Future Now's Web site Conversion calculator, powered by Xcelsius, consultants use interactive sliders and dials to alter underlying assumptions and immediately see the impact on projected Web site performance indicators such as page views, unique site visitors and repeat visitors. "We discovered that many business executives are 'number phobic' and would prefer a visualization of their data," said Bryan Eisenberg, chief persuasion officer, Future Now, Inc. "Xcelsius is the first tool we've found that provides our customers with visual and real-time 'what-if' analyses of crucial online data in order to determine the best future marketing strategies to boost Web site sales." "Xcelsius enables Future Now to turn complex Web data into easy-to-understand calculators that depict metrics which directly affect the site's ability to persuade potential prospects," said Mary Brigden, vice president of sales at Infommersion, Inc. "By incorporating advanced data visualization, Future Now allows businesses to gain better insight into their online marketing activities and increase overall e-commerce revenue." Xcelsius holds the third place in Future Now's 'Top 10 Products The Company Could Not Do Without', and is one of the most clicked-through products on its Web site. To view a variety of examples showing how Future Now utilizes Xcelsius, please visit http://futurenowinc.com/digitalsalescalculators.htm. About Future Now Future Now, Inc. was co-founded by Bryan Eisenberg and Jeffrey Eisenberg, the New York Times and Wall Street Journal best-selling authors of "Call to Action." Future Now is a marketing boutique focused on helping clients convert their Web site's traffic into leads, customers and sales by applying Persuasion Architecture, copywriting, usability and Web analytics to design, redesign and optimize Web sites and other online marketing efforts. The book chronicles some of the successful techniques. Future Now, Inc. clients include Dell, GE, WebEx, Volvo, Overstock, NBC Universal and Disney. About Infommersion Infommersion, Inc. is the industry leader in data visualization software for individuals and businesses. Infommersion's patented technology enables executives, analysts and educators to turn complex and confusing data into clear, engaging presentations and dashboards for the Web, PowerPoint and PDF documents. Its breakthrough product, Xcelsius, is a point-and-click Windows application that converts data from corporate databases, ODBC databases, SOAP-based Web services and Excel spreadsheets into visually stunning, interactive executive dashboards and scorecards, dynamic charts and graphs, visual calculators, budget models and more. Xcelsius software provides Visual Modeling(TM) for evaluating what-if scenarios and future company performance. Founded in 2002 and headquartered in San Diego, CA, Infommersion combines management and development talent from industries including information technology, multimedia development, interactive entertainment and business intelligence. For more information, visit www.infommersion.com. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Contacts
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