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Retailers Ply Their Own Brands

Staples and other retailers are churning out private-label goods and using IT to bolster the initiatives.

Walk down the aisle of a Staples Inc. store, and you'll see a lot of big-name brands: Avery, Duracell, Hewlett-Packard, 3M, and more. But you'll also find more than a thousand products sold under the retailer's own brand: Staples' yellow self-stick notes; Staples' stainless-steel shears; even Staples' ink cartridges for laser printers.



Source: Wired News

 
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