Secured Digital to Market Mac Accessories Through E-Commerce and Wholesale Distribution

... one of Malaysia's largest Apple retailers, today announced that it plans to expand its role as a distributor of Mac accessories as an e-commerce operator and ...

The company said that it plans to leverage the expertise of Gallant, which operates two Apple retail centers in Malaysia and plans to open a third during 2005, to more aggressively enter the growing market for the many accessories built by third-party manufacturers to integrate with Apple products, in particular the popular iPod.

"Our experience with Gallant indicates that there is an attractive market for the accessories that have proliferated to expand the capabilities of the iPod and other Apple products," said Patrick Lim, Chairman and CEO of Secured Digital. "Our position in the middle of the Apple marketplace in Malaysia provides an important asset to leverage the sales of companion products."

The company has begun wholesale distribution of Mac accessories in Asia and expects to implement sales efforts in the United States during the second and third quarter of 2005. The company plans to consolidate its distribution of Mac accessories and other computer hardware through its wholly owned subsidiary, Eystar Media, Inc.

The decision to more aggressively pursue the Mac accessories market is an example of the manner in which Secured Digital intends to use the capabilities of its existing lines of business to generate additional revenue, Lim explained. The company which also operates an Internet content business and shipping and logistics business will work with Eystar to develop a distribution network, he explained. The company plans to use its web site at www.eystar.com as its principal e-commerce site.

About Secured Digital Applications:

Secured Digital Applications, Inc. (formerly known as Digital Broadband Networks, Inc.) and its subsidiaries are involved in the development of practical applications for digital technology in home and industry. The SDGL companies include businesses that focus on the integration and provision of secured shipping and supply chain management service; the sale of biometrics security systems; and development of Web based interactive multimedia content; systems integration, servicing of computers, the sale of the EyStar SmartHome Management System, broadband modems, IP cameras, Apple computers and peripherals. For more information, please visit www.digitalapps.net, www.eystar.com and www.gallant-it.com.my.

Safe Harbor Statement:

Information contained herein contains forward-looking statements and information that are based upon beliefs of, and information currently available to, management, as well as estimates and assumptions made by management. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes", "expects", "is expected", "intends", "may", "will", "should", "anticipates", "plans" or the negative thereof. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause actual results to vary materially from historical results or from any future results expressed or implied in such forward-looking statements. Secured Digital Applications, Inc. does not undertake to update, revise or correct any forward-looking statements. Investors are cautioned that current results are not necessarily indicative of future results, and actual results may differ from projected amounts. For more complete information concerning factors that could affect the Company's results, reference is made to the Company's registration statements, reports and other documents filed with the Securities and Exchange Commission. Investors should carefully consider the preceding information before making an investment in the common stock of the Company.

Contacts

Secured Digital Applications, Inc. Valerie Looi, 011 (603) 7955 4582 valerie.looi@digitalapps.net Jay McDaniel, 201-399-4346

Source: Business Wire (press release) - San Francisco,CA,USA