NEW YORK – January 11, 2006 - Revenue Science, the global standard in behavioral targeting, announced today that it has been selected by Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE:UVN), to help the company deliver more relevant advertising through behavioral targeting. This agreement marks the first time Revenue Science’s technology and services have been deployed for a Spanish-language Web site.

"Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences," said Javier Saralegui, president of Univision Online. "Revenue Science’s industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences.”

Univision.com is the most-visited Spanish-language internet destination in the United States, with more than 190 million visits and three billion pages over the last 12 months. First launched in 2000, Univision.com offers original and exclusive entertainment, news, sports, services and shopping opportunities across 12 specialty channel destinations geared toward the interests of today's Hispanics.

“Working with Revenue Science will enable our advertisers to deliver their campaigns directly to high-value audiences such as Automotive, Personal Finance, and Wireless, no matter what page of our site they are on,” said Tom Arrix, SVP of Sales at Univision.com.

With the addition of Univision, to an impressive roster of UK-based Web media properties such as The Guardian and Associated New Media, Revenue Science continues to lead the worldwide growth of behavioral targeting.

"The need for online media to deliver relevant advertising based on users’ actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com,” said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. “The size and importance of the Hispanic audience grows every year and Univision’s implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively.”

About Univision Online
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group, which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About Revenue Science, Inc.
Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science’s clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Associated New Media, FT.com, Reuters, WashingtonPost.Newsweek Interactive and others. For more information, visit www.revenuescience.com.

Source: Revenue Science

Source: Wired News