Grayeli will lead the direction of the creative department and oversee all creative content in the San Francisco office. Quilici will work with the Miller and Del Monte clients to help drive their digital strategies, including Web development, creative, search marketing and online media. Both will report directly to Alan Burgis, Managing Partner of Agency.com’s San Francisco office.

Prior to joining Agency.com, Ali Grayeli served as Creative Director at Blast Radius where he helped create award-winning customer experiences for global brands such as Activision, Electronic Arts, Nintendo, Microsoft and Nike among others. He also helped establish the company’s European operations, and introduced and grew the Interaction Architecture discipline globally.

In his work for Nintendo, Grayeli developed online experiences for Nintendo in North America and Europe. As part of the new Nintendo.com, he created a look and feel that effectively communicated the brand, and provided customers with opportunities to immerse themselves in game environments through rich media and in-depth content. Grayeli helped to define a model for customer loyalty and incentives. He also constructed the Web presence for both Nintendo Game Cube globally and Nintendo DS in North America.

Vince Quilici comes to Agency.com from Carat Interactive where he served as Global Account Director for Eastman Kodak. In this role, he developed and implemented worldwide interactive media and creative strategy, specifically in the United States, Europe and Asia. He also led U.S.-based interactive efforts for Kodak EasyShare Gallery and Kodak Mobile, directing team efforts in the use of online advertising, CRM and partnerships. Additionally, Quilici led interactive development for Progressive Insurance, including both brand and direct-response creative.

“Agency.com shows continued commitment to providing world-class creative and strategic insight for our clients. Ali and Vince both value the true big idea, and the impact it can have in a competitive marketplace for both clients and their customers,” said Burgis. “Their backgrounds, work and results speak volumes while aligning directly with our beliefs. We are very excited to add their knowledge and imagination to the team.”

About Agency.com

Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns and world-class Web sites to help global clients – including 3M, British Airways, T-Mobile and Visa – get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco. For more information, visit www.agency.com. Agency.com is part of TBWA Worldwide, an Omnicom Group Inc. (NYSE:OMC) company. Omnicom is a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Source: Agency.com

Source: Wired News