“Chris and Tom are two of the most respected people in the online marketing industry with well established track records of success,” said Kent Ertugrul, CEO of 121Media. “Their presence and experience immediately strengthens our company’s leadership as we continue to grow and expand into new business areas.”

Chris Hogan brings more than 10 years of experience in online advertising sales and management. Before joining 121Media, Chris was VP of Sales at Expedia Inc, a leading online travel company, where he directed ad sales and operations. He has held media positions on both the agency and publisher sides of the business with Saatchi & Saatchi Advertising and American Airlines Publishing. He joined Expedia in 2000, where he spent six years building the advertising sales team establishing key relationships with both travel and non-travel advertising partners.

As VP of sales for 121Media, he will be responsible for leading North American sales initiatives including strategic alliances, partnerships with content providers and advertising sales development.

Tom Jenen joins 121Media following the successful sale of Falk eSolutions AG to DoubleClick. As director of global marketing, Tom set and oversaw the execution the company’s trade marketing strategy in North America and across Europe for their industry-leading AdSolutions platform. Prior to Falk, Tom was the marketing director for rich media technology provider, Eyeblaster, where he was instrumental in the company’s tremendous growth and development into the category leader. Overseeing marketing, advertising and public relations, Tom directed brand strategy, communications and sales support efforts, as well as creating the industry’s first awards to honor creativity in rich media.

At 121Media Tom will lead the marketing and communication programs for the company and new products launches, providing strategic counsel on marketing and corporate positioning to the executive team and other department heads.

About 121Media

121Media (AIM: OTO) is a technology-driven online marketing services company establishing a new cornerstone for future revenue models and communication strategies. Providing ISPs with precise awareness of all traffic in their pipes, 121Media offers the first turnkey solution for increasing subscriber revenue and lowering marketing and support costs.

121Media’s PageSense technology enables ISPs to increase per-customer income through new dynamic advertising revenue channels; reduce customer churn and expand customer margins from product cross-sell; provide more effective online customer support in real-time and reduce costs of call center and email channels.

Source: 121Media

Source: Wired News