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Category: ContextWeb Offers Contextually Targeted Graphical Ads with CPM Pricing Offering Reach, Quality Content and Competitive Pricing, Advertisers Embrace New Offering NEW YORK – July 18, 2005 – ContextWeb, a leading provider of high-precision, realtime contextual advertising solutions, today announced the availability of contextually targeted graphical advertisements with CPM pricing. The offering is an addition to the Company’s existing text-based ads sold on a cost per click.
ContextWeb piloted the graphical advertisements in the spring, using the real-time contextual targeting ability of ContextAd to place the ads on pages with relevant content.
All rich media formats and third-party serving are accepted. The program is already in use by leading advertisers such as Delta Airlines, Tickle and Vonage. Graphical ads are running across ContextWeb’s network of publishers including publishers such as AccuWeather, Associated Press, ConsumerREVIEW.com, Parenthood.com and StockHouse.com.
“We can deliver reach and content adjacency at a competitive price point,” said Adrian Funnell, associate media director of Agency.com, a leading online advertising agency.
“If we buy ‘Finance’ or ‘Travel’, we are assured the advertiser’s message will run next to related, relevant content. There is no spillage.” “Our graphical ads offer marketers a powerful contextual solution to promote their brands, while providing them with the same real-time targeting capabilities, performance and ROI as our text ads. We believe that contextual is a key targeting tool for all types of advertising. ContextWeb wants to be agnostic to creatives and pricing models used for messaging by advertisers,” said Anand Subramanian, CEO of ContextWeb.
ContextWeb’s real-time, patent pending technology ContextAd serves contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, lifting click through rates an average of four to six times for typical banner advertising.
About ContextWeb
Based in New York City, ContextWeb provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb’s patent-pending ContextAd is the industry’s only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com
Source: Wired News
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