September 12, 2005 (New York) – Eyeblaster, for years the leader in rich media advertising technology worldwide, today announced the introduction of two new interactive features - Ad Unit Synchronization and Behavioral Sequencing, along with EZBlaster, a new template-based rich media ad creation tool. These features along with many other enhancements are included in the company’s latest release (version 6.0) of its popular Rich Media Platform.

“Eyeblaster is continually developing cutting edge features and functionalities that expand the opportunities we provide our clients, helping them achieve their advertising goals,” said Gal Trifon, Eyeblaster’s CEO. “Along with new workflow enhancements that make the Platform even easier to use, this latest release provides new creative ways for advertisers to engage their audience and add more impact to their rich media campaigns.”

Eyeblaster expanded its already robust interactive offerings with the addition of Ad Unit Synchronization, and new enhancements to its behavioral ad feature, launched last year. Ad Unit Synchronization enables advertisers to deliver multiple ad units that seamlessly interact with each other on the same page. The creative synchronization helps establish greater interactive presence, broadening the impact of the advertisement.

Committed to innovation, Eyeblaster has updated its behavioral ad feature. The newest version of this opportunity – Behavioral Sequencing – enables advertisers to form a deeper connection with their consumers and gain insight into online preferences.

Eyeblaster’s Behavioral Sequencing feature allows advertisers to target rich media advertising messages to customers based upon their previous interactions with ads in the campaign. This feature provides the ability to create unlimited message threads and to dynamically optimize the messaging paths once a campaign is in flight. Behavioral Sequencing delivers a wealth of performance data as the company’s comprehensive reporting details viewer interactions during each message level of the campaign. “Our Behavioral Sequencing feature is a powerful opportunity for direct marketers,” said Trifon. “Unlike other standard advertising options, this feature employs the flexibility of rich media to truly connect with consumers and deliver promotions tailored to their interests.”

Eyeblaster provides 10 different in banner and out-of-banner ad formats to help advertisers and their agencies showcase their interactive campaigns. All Eyeblaster formats can include the company’s new offerings - Ad Unit Synchronization and Behavioral Sequencing – as well as standard Eyeblaster features such as video, dynamic data, polling, viral marketing opportunities and more.

EZBlaster, A New Tool For Publishers

Eyeblaster also announced the launch of EZBlaster, a unique offering for publishers. Using a series of custom made templates, EZBlaster simplifies the rich media ad creation process. Publishers can easily insert an advertiser’s images and messaging into a template and quickly create a compelling, visually rich advertisement. EZBlaster is a unique complement to the company’s robust rich media offering. A trimmed down alternative to Flash Mx based creative, EZBlaster enables publishers to offer unique sales opportunities that require simple and short turnaround time for Rich Media campaigns. EZBlaster requires no Flash development capabilities and serves as a good introduction for advertisers who have yet to embrace rich media as the mainstay for their advertising. It can help them grow toward future campaigns that take full advantage of the creative depth and capabilities found in Eyeblaster’s Rich Media Platform.

“EZBlaster provides easy creative solutions for publishers,” said Nir Shimoni, Eyeblaster’s VP of Product. “It’s a practical tool that helps them deliver fast results in response to immediate sales needs.

Other Enhancements

Eyeblaster’s latest release of its Platform includes a variety of time saving workflow upgrades to help clients create and manage their interactive campaigns. Version 6.0 is loaded with new functionality including: online help resources, enhanced custom interaction reporting, improved ad previews and new QA tools for third party tracking.

Source: Wired News