Behavioral targeting is becoming increasingly important for marketers. The JupiterResearch study showed that 88 percent of advertising agencies that have used any type of behavioral targeting in the past 12 months are "very or somewhat satisfied," compared to only 56 percent of those who did not use behavioral targeting.

Revenue Science has access to more than 30 billion targeted impressions per month for brand advertisers through relationships with premium publishers such as Dow Jones, ESPN.com and WasingtonPost.Newsweek Interactive. For search advertisers, Revenue Science offers Search Re-Targeting™, which enables advertisers to extend their search ad dollars by re-messaging to interested consumers who clicked on their search ad and visited their site but did not convert.

“The issue of reach has often been a sticking point for marketers seeking audiences of significant size for their targeted media buying, and it has been difficult for advertisers to know what numbers are accurate,” said Marla Schimke, VP of Corporate Marketing, Revenue Science. “We are pleased that a reputable, independent third party like Jupiter has validated Revenue Science’s unique ability to provide unprecedented reach for behavioral targeting.”

About Revenue Science, Inc.

Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com

Source: Revenue Science, Inc.

Source: Wired News