Atlanta, GA — EyeWonder, Inc., a leader in rich media advertising solutions, recently announced the launch of its new Push-down Expandable ad format, which is immediately available to advertisers on the homepages of AOL.com, CNN.com, and other leading websites. Available in both rich media and video ad versions, EyeWonder’s Push-down engages online viewers with its prominent placement and dynamic motion that can slide webpage content out of the way upon expansion and back upon contraction. Advertisers are already benefiting from the powerful message impact it generates, and initial campaigns using EyeWonder’s Push-down format have generated total positive interaction rates as high as 34 percent.
“An Online Publishers Association study released in June revealed that being ‘turned on by ads’ is actually one of the top ten usage drivers to websites,” notes Burke Scott, Vice President of Channel Development at EyeWonder. “The sites that deliver better rich media advertising experiences will generate more traffic, more visitors, and of course, more ad revenue. EyeWonder is dedicated to helping sites deliver those better advertising encounters, and our new Push-down Expandable ad is a perfect example of yet another dynamic rich media placement that will attract viewers and advertisers alike.”
“EyeWonder’s Push-down creates instant engagement with the user without obscuring the content on the page, so it makes rich media placement more dynamic, resulting in higher message impact and interaction,” said Joe Dugan, Senior Vice President of CNN Digital Ad Sales. “Advertisers will be thrilled with the brand interaction rates that EyeWonder’s Push-down delivers.”
Publishing sites appreciate its ease of integration and the fact that it does not disrupt the user’s experience on the page. In the AOL and CNN implementations, EyeWonder’s Push-down starts with expanded instant play video which immediately engages the viewer on the sites’ homepages. On the user’s initial view per day, the Push-down Ad starts at 300x250 pixels and plays in that expanded state for 15 seconds, then contracts back to its standard 300x100 size while still playing. After the initial view, users have the option of simply replaying or clicking to expand the ad for subsequent full views.
This new offering follows last month’s release of EyeWonder’s Video RoadBlock™ solution, and is another format that creates more high-profile inventory that today’s advertisers are demanding online. Publishers find the Push-down Expandable easy to tailor to fit their varying requirements. It is completely customizable to each site’s specifications and can initiate either in its expanded or its contracted mode, based on how aggressively the site desires to deploy it. As with all its rich media ad formats, EyeWonder offers a variety of audio-initiation and frequency-capping options to let the sites set their optimal level of overall exposure. The company’s Channel Development Group is actively seeking additional sites to support it in response to agency and advertiser demand.
For more on EyeWonder’s new Push-down Ad solution, please visit http://www.eyewonder.com/ews/ews_FormatSelfSelectedAd.cfm?id=4.
About EyeWonder
EyeWonder, Inc. is a leading provider of Rich Media and online video advertising products and services. Since 1999, the company has been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder’s in-page, in-stream and mobile ad products can combine the power and emotion of video, the latest interactive features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign.
EyeWonder's Rich Media experts support every campaign from creative consultation and development, to Q/A testing, trafficking, and reporting. EyeWonder services the world’s top agencies and advertisers, and its Rich Media and video ad products are accepted by hundreds of online publishers including Yahoo! and AOL. For more information, please visit http://www.eyewonder.com.
Source: EyeWonder
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