San Francisco, CA, December 13, 2005 — Local.com™, a leading local-search engine, and LookSmart Ltd. (NASDAQ: LOOK, ASX: LOK), announced today that LookSmart's Furl.net ("Furl") will be the archiving technology powering the "Save" feature on Local.com. Furl will allow users to easily save and organize pages found on Local.com and other sites around the Web. Furl's "Save" feature creates a customized experience for the user, while driving repeat traffic to Local.com.
"Matching local businesses and customers is a huge growth opportunity online and Local.com will continue to lead innovation in this market," said David B. Hills, CEO of LookSmart. "Adding the ability to save critically important pages by consumers will enhance the experience and advertising effectiveness of Local.com, which is strong already."
"Consumers search and buy locally -- and Local.com provides them instant access to comprehensive local business information," said Heath Clarke, CEO of Interchange Corporation (NASDAQ: INCX), owner of Local.com. "Saving those pages for future reference is a benefit to the consumer and businesses. Furl is an easy technology to adopt and integrate, and we're pleased to implement this solution to enhance our users' experience on Local.com."
Furl enables readers to bookmark – to click on anything interesting on the Web and save the page to their personal online file. A visitor can begin saving Local.com results and content anytime they click on the "Save" button. Those who wish to take advantage of permanent 5GB personal storage can sign up for a free Furl account. With Furl, users can also tag items to read or revisit, and recover them quickly at a later date. The name, link, date, and description of the content are automatically entered into Furl's archive. Other advanced features include a toolbar; browser button, and the ability to import existing bookmarks and export personal archives in various file formats.
Implementation of the Furl Save feature on Local.com is anticipated to occur in Q1 of 2006.
For more information on Furl for publishers visit http://aboutus.looksmart.com/p/aboutus/publisher.
About Interchange
Interchange Corporation (NASDAQ: INCX) owns and operates Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA™ and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.
The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.
About LookSmart®
LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's owned and operated vertical search sites are where customers look for what they need. The Company's sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart's distribution network includes selected, monitored syndicated publishers and search engine partners that maximize advertiser ROI. Distribution partners include Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley. LookSmart offers a comprehensive and customizable set of syndicated solutions for publishers to grow their advertiser relationships and audience. LookSmart is based in San Francisco, California. For more information on LookSmart, visit www.looksmart.com or call 415-348-7500.
LookSmart and Furl.net are trademarks or registered trademarks of LookSmart Ltd.
Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Source: LookSmart
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