Network World Bestows 2005 Best Products 'Category-Breaker' Award to Security Newcomer Eli

Network World Columnist Proclaims, 'Eli is Going to Be Huge'

MT. LAUREL, N.J.--(BUSINESS WIRE)--March 3, 2005--Electronic Lifestyle Integration(TM), Inc. (ELI), the first fully managed home broadband security appliance Eli, today announced that industry-leading technology publication Network World awarded the company the 2005 "Category-Breaker" Award. The 2005 "Category-Breaker" Award, honoring new products and services that break market boundaries, is selected by Network World columnists - industry watchers and product analysts - based on the product's innovation and potential to affect enterprise networks.

ADVERTISEMENT "It is a rare year indeed when I get slaphappy over a product, but Eli certainly made me so," writes Winn Schwartau, author of Eli's "Category-Breaker" column in the February 28 "Best Products Issue" of Network World. "Eli brings hope to the professional security officers struggling to maintain a reasonable level of security for an enterprise with hundreds of distance offices, telecommuters and travelers moving hither and yon across the globe.... Here Eli shines more than any other product I have seen in years, putting it into a category of its own!"

Eli combines a full-featured security appliance with a comprehensive managed services package, delivering a level of security and ease of management previously available only to businesses. Eli is designed to provide home users with many benefits including: firewall; anti-spam; anti-virus; DSL or cable modem; wireless gateway; four-port switch; VPN support; and VoIP capabilities. Pricing for Eli is $199 per appliance, and managed services start at $9.99 per month. For information on how to purchase Eli, please visit www.trusteli.com.

The Network World columnist continues, "In summary: I like ridiculously simple. I like to tell those without a clue, 'Don't touch.' I like all-in-one solutions that are hardware-based. I like solutions that address real-world corporate needs, SOHO necessities and anything that will keep Ma and Pa from hurting themselves by tweaking inside of Windows. To me, Eli is this and more. Eli is going to be huge."

"Receiving the 2005 "Category-Breaker" Award from Network World in the Best Products Issue is an incredible honor for Eli," said Susan Lutz, co-founder and CEO of Eli. "Understanding that home users extend beyond general consumers to include SOHOs and enterprise telecommuters is critical to protecting businesses across the globe from rapidly propagating and evolving Internet-based threats. Providing this category of Internet users with the same level of protection enterprises have enjoyed for the last several years is a challenge no company prior to Eli has risen to meet."

To see the complete 2005 "Category-Breaker" column about Eli, please visit http://www.nwfusion.com/best/2005/022805breaker.html.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, MacworldConference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About Electronic Lifestyle Integration(TM), Inc. (ELI)

Electronic Lifestyle Integration, Inc. (ELI) is a home broadband security company whose singular mission is to provide a new generation of broadband security solutions for the next battlefront in network security - the home. The company is focused on delivering the most comprehensive, affordable and easy-to-implement security solutions available to the home and remote user. The Corporate headquarters is located in Mt. Laurel, New Jersey, and its Managed Services headquarters is located in Mainz, Germany. For more information, visit www.trusteli.com. Contact:

For Electronic Lifestyle Integration, Inc. (ELI) Jennifer Martin, 404-870-3761 jmartin@trusteli.com or For Network World Barbara Finer, 508-490-6623 bfiner@nww.com

Source: Electronic Lifestyle Integration

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