Hip Interactive Europe and GOA sign exclusive distribution deal for Europe on Dark Age of Camelot:.

Europe's number one Massively Multiplayer Online Role Playing Game (

Fans have eagerly been awaiting the extension, which will offer not only some brand new features, but also some entire new locations to explore for the three kingdoms of Hibernia, Midgard and Albion. In addition, thanks to servers in five European languages, gamers will be able to enjoy the massively multiplayer experience in their native tongues: English, French, German, Spanish and Italian. Due to hit European shelves at the end of March 2005, Dark Age of Camelot is currently the only game to offer such a multi-language feature to online gamers.

"We are extremely excited by this partnership with Wanadoo which will offer the fascinating world of Dark Age of Camelot to gamers throughout Europe," said Arindra Singh, President and Chief Executive Officer of Hip Interactive. "This agreement also demonstrates how we have grown in Europe, not only as a publisher, but also as a distributor."

Dark Age of Camelot: Catacombs is only playable online with the original game "Dark Age of Camelot" and its two expansions "Shrouded Isles" and "Trials of Atlantis" as well as a subscription.

About GOA ---------

GOA is the department of France Telecom Group dedicated to on-line games. GOA missions are two-fold: in the MMORPG sector, GOA manages and runs the Dark Age of Camelot pioneer game in five languages: English, German, French, Italian and Spanish and in the casual gaming area, GOA publishes the games channel on French leading portal, Wanadoo.fr.

About Mythic Entertainment -------------------------- Mythic Entertainment is one of the most successful developers and publishers of massively multiplayer online role-playing games in the world. Credited with 15 online games, including the award winning "Dark Age of Camelot(R)," Mythic's success is based in proprietary technology, superior game design and exemplary customer service delivered by a talented staff of more than 150 people. "Dark Age of Camelot(R)" is played by more than 250,000 subscribers in almost every country in the world, and has been translated into four languages.

In March 2003, TA Associates completed a $32 million investment in Mythic, the largest ever granted to any independent game developer. Mythic has been recognized for their business achievements by the Inc. 500, Deloitte and Touche's Fast 500, and as a 2004 finalist in the Dell Small Business Awards. In addition to "Dark Age of Camelot(R)" expansions, Mythic is currently developing "Imperator(TM)," a next-generation Sci-fi MMORPG, scheduled for release in winter of 2005. More information about Mythic Entertainment is available at www.mythicentertainment.com.

About Hip Interactive Europe ---------------------------- Hip Interactive Europe (www.hip-europe.com) is a full subsidiary of Hip Interactive (TSX: HP) and a publisher and distributor of video games and accessories for interactive leisure. With offices in France and the United Kingdom, Hip Interactive Europe publishes and distributes video games on all the European territories as well as other PAL territories. Hip Interactive Europe is present on all the main platforms: PC, PlayStation 2, Xbox and Game Boy Advance and produces games based on its own brands, such as CT: Special Forces, as well as on licenses coming from the most important Hollywood majors, such as The Mummy: The Animated series from Universal.

About Hip Interactive --------------------- Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games(TM), and accessories, branded as Hip Gear(TM). The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".

For further information: contact mediarelations@hipinteractive.com or investorrelations@hipinteractive.com

Source: Canada NewsWire (press release) - Canada