RESTON, Va., April 17 /PRNewswire/ -- comScore Networks today released its monthly qSearch analysis of activity across competitive search engines. In March 2006, Google gained in search market share versus year ago for the eighth consecutive month and maintained its status as market leader with 42.7 percent of searches conducted on its sites. Yahoo! remained in second place with 28.0 percent, while MSN ranked third with 13.2 percent.
Share of Online Searches by Engine
March 2006 vs. March 2005
Total U.S. Home, Work and University Internet Users
Source: comScore qSearch
Mar-05 Mar-06 Point Change
Total Internet Population 100% 100% N/A
Google Sites 36.4 42.7 6.3
Yahoo! Sites 30.6 28.0 -2.6
MSN-Microsoft Sites 16.5 13.2 -3.3
Time Warner Network 8.9 7.6 -1.4
Ask Jeeves/Ask Network 5.5 5.9 0.4
-- Americans conducted 6.4 billion searches online in March, up 10
percent from last month and 15 percent from last year. The increase
in search queries from the previous month marked the largest gain over
the past twelve months.
-- Google Sites led the pack with 2.7 billion search queries performed,
followed by Yahoo Sites (1.8 billion), MSN-Microsoft (849 million),
Time-Warner Network (486 million), and Ask Jeeves/Ask Network (376
million).
-- The toolbar search market continues to be dominated by Google and
Yahoo!, which combined for more than 95 percent of toolbar searches in
March. Google led the way with 48.9 percent, while Yahoo! captured
46.5 percent.
For more information on comScore qSearch, please email searchsolutions@comscore.com or call (650) 244-5412.
About comScore Networks
comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit http://www.comscore.com/.
Source: comScore Networks
Source:
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