All Internet News. Sony Ericsson adopts reality TV format for global online marketing push: Sony Ericsson: global online game to promote phones.

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Sony Ericsson adopts reality TV format for global online marketing push

Sony Ericsson: global online game to promote phones

LONDON - Sony Ericsson is sending six people around the world as part of a new global online reality game to promote its telephones in 27 markets...

Source: Digital Bulletin - UK

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