Category: Bell Canada launches new wireless service dedicated to country's youth
TORONTO, July 25 /CNW/ - Bell Canada announced today the launch of Solo Mobile, a new wireless service designed exclusively for young Canadians between the ...
TORONTO, July 25 /CNW/ - Bell Canada announced today the launch of Solo
Mobile, a new wireless service designed exclusively for young Canadians
between the ages of 13 and 24. Solo Mobile will be the first Canadian wireless
offering for youth with "10-4" nationwide walkie-talkie, free text messaging,
attractive rates for voice minutes, and the choice of monthly or prepaid
payment.
"The launch of Solo Mobile underscores Bell's strategy to increase
wireless penetration in Canada," said Jim Jaques, Senior Vice President, Bell
Mobility. "Bell will continue to grow the market with the introduction of new
and innovative services which specifically target underserved consumer
segments, such as youth."
Solo Mobile, along with the launch of Virgin Mobile Canada, is part of
Bell's effort to address the country's fastest growing segment. Across Canada,
the penetration of wireless in the youth market is a little over 50 per cent,
compared to 65 per cent in the United States and 98 per cent in Italy.
Solo Mobile will run on Bell Mobility's wireless network, Canada's most
advanced, while offering a distinct youth-friendly experience through
exclusive handsets, rate plans, special features and customer service. The
service will be launched through a comprehensive youth-oriented marketing and
promotions campaign.
"Solo Mobile is all about meeting the communication needs of Canada's
youth," said Stewart Ellis, Marketing Director, Solo Mobile. "We have asked
thousands of Canadian youth what they want from their mobile phone provider
and have built a unique experience that fits their lifestyle."
Solo Mobile will be sold on a no contract basis and will have no
activation fees. Customers can choose between two simple payment options: A
$30 monthly plan -- which includes 100 daytime and 1000 night time minutes --
or prepaid with rates at 3 cents per minute for nights/weekends and 35 cents
for daytime. In addition, unlimited 10-4 walkie-talkie will be available for
just $1 per day on all Solo Mobile handsets.
Solo Mobile customers will also enjoy:
- $1 a day 10-4 walkie-talkie for 24 hours starting and ending at 3 a.m.
that connects up to five Solo Mobile users anywhere in Canada with no
long distance charges
- Free text messaging, mobile browser, call display and one caller ring
tune a month
- Exclusive Sanyo 2300 flip phone in pink, blue, silver or graphite
Solo Mobile will be available in over 1500 retail stores and shopping
malls starting August 1, including Bell, Bell World and Espace Bell stores,
Future Shop, Best Buy, Wireless Wave, and Telephone Booth with more outlets
to come. For more information or to subscribe to Solo Mobile, please visit
www.solomobile.ca.
About Bell Canada
-----------------
Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information please visit www.bell.ca.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information: Bell Canada, Nessa Prendergast, Media
Relations, (416) 581-3311, 1-888-482-0809, nessa.prendergast@bell.ca
Source: Canada NewsWire (press release) - Canada
