Bell Canada launches new wireless service dedicated to country's youthTORONTO, July 25 /CNW/ - Bell Canada announced today the launch of Solo Mobile, a new wireless service designed exclusively for young Canadians between the ..."The launch of Solo Mobile underscores Bell's strategy to increase wireless penetration in Canada," said Jim Jaques, Senior Vice President, Bell Mobility. "Bell will continue to grow the market with the introduction of new and innovative services which specifically target underserved consumer segments, such as youth." Solo Mobile, along with the launch of Virgin Mobile Canada, is part of Bell's effort to address the country's fastest growing segment. Across Canada, the penetration of wireless in the youth market is a little over 50 per cent, compared to 65 per cent in the United States and 98 per cent in Italy. Solo Mobile will run on Bell Mobility's wireless network, Canada's most advanced, while offering a distinct youth-friendly experience through exclusive handsets, rate plans, special features and customer service. The service will be launched through a comprehensive youth-oriented marketing and promotions campaign. "Solo Mobile is all about meeting the communication needs of Canada's youth," said Stewart Ellis, Marketing Director, Solo Mobile. "We have asked thousands of Canadian youth what they want from their mobile phone provider and have built a unique experience that fits their lifestyle." Solo Mobile will be sold on a no contract basis and will have no activation fees. Customers can choose between two simple payment options: A $30 monthly plan -- which includes 100 daytime and 1000 night time minutes -- or prepaid with rates at 3 cents per minute for nights/weekends and 35 cents for daytime. In addition, unlimited 10-4 walkie-talkie will be available for just $1 per day on all Solo Mobile handsets.
Solo Mobile customers will also enjoy: Solo Mobile will be available in over 1500 retail stores and shopping malls starting August 1, including Bell, Bell World and Espace Bell stores, Future Shop, Best Buy, Wireless Wave, and Telephone Booth with more outlets to come. For more information or to subscribe to Solo Mobile, please visit www.solomobile.ca. About Bell Canada ----------------- Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information please visit www.bell.ca. /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/
For further information: Bell Canada, Nessa Prendergast, Media
Relations, (416) 581-3311, 1-888-482-0809, nessa.prendergast@bell.ca
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